RACE BRED: The Legacy and the Dynasty

RACE BRED: The Legacy and the Dynasty

From the dusty trails of our earliest race days to dominating the 2024 Enduro UCI World Cup, Yeti Factory Racing has always been driven by competition.

Co-Owner Chris Conroy shares how our racing legacy has shaped who we are today, through stories of grit, speed, and the athletes who’ve defined our DNA from the beginning.

Richie Rude, Slawomir Lukasik, Ryan Gilchrist, and JT Fisher continue to carry that legacy forward and prove we’re still built to win.

Video: Filip Miętka