'25 UCI EDR World Championship
Rude Completes his Title Hunt
A dominant and ever-present force in Enduro since its inception, Yeti finally brings home not one but two rainbow jerseys. For Richie Rude, it was a win well deserved and a long time coming — the final missing piece as the most decorated Enduro athlete, stacked with accolades and four Overall World Titles.
From the start, Richie Rude and Sławomir Łukasik went head-to-head, trading the race lead back and forth throughout the two-day race. A crash on Stage 3 cost Łukasik over 10 seconds, only for him to claw it all back on Stage 4, putting 11 seconds into Rude and sliding into the lead. The battle continued until Richie won the penultimate stage, inching back ahead.
Heading into the final stage, Rude and Łukasik were separated by just 0.2 seconds — one last four-minute stage, winner-take-all. Richie delivered when it mattered most, sealing the stage and, with it, his first rainbow jersey in Enduro.
“It feels like the missing piece. I’ve won the overall titles, but this was the one I really wanted. With Worlds, it’s one day, all or nothing. I knew I had to make it happen.”– Richie Rude
George Swift’s Breakthrough E-Enduro
If Richie’s victory was expected, George Swift’s win in the e-Enduro World Championships was the weekend’s revelation. In just her second year with Yeti, George had spent most of her season fighting to crack the top-10. But on the biggest stage, she turned in the ride of her career.
Her race began with strife: with a mechanical two-thirds down the opening stage. Even so, she finished P2, just 1.9 seconds back. Overnight, the team fought to repair, but despite their best-efforts George raced first stage of day with said mechanical — which she managed to win by five seconds. From there out, she refused to let setbacks define her race, eventually powering through to claim the win.
“Honestly this was the biggest race of the season for me on my calendar. The goal was always set to try my best to get the rainbow jersey but right now this moment almost doesn’t feel real! It shows that all the hard work and time I am putting in is paying off and that’s something to be proud of!”– George Swift
Yeti / FOX Factory Devo rider, JT Fisher, concluding his first year racing elite, fought hard for a top-ten finish, ultimately landing in 12th. It was a strong showing and a clear sign of progress for the young rider.
2024 E-EDR World cup Champion, Ryan Gilchrist started strong, finishing just 1.9 seconds back in the opening stage and riding confidently in third place. Unfortunately, a crash on Stage 3 derailed his campaign.
Lacey Adams and Chloe Bear both put in consistent rides through the weekend, showing fight and composure on a tough World Championship stage placing P4 and P5 respectively.
With the addition of two World Championship rainbow jerseys along with two individual World Cup titles and a team overall title, 2025 has been another dream season for Yeti Factory Racing.
